Marketing

In today’s domestic and global organizations, marketing is a key function that involves the creation, communication, and distribution of products and services that will satisfy consumer wants and needs, and the development of lifelong relationships with consumers. The objective of marketing is to create value for the consumer and profitability for the organization.  Although marketing is frequently associated with for-profit organizations, marketing is equally important for not-for-profit organizations.

Careers in marketing provide individuals with opportunities to work in a fast-paced and challenging environment.  Employers in Marketing seek individuals that are energetic, enthusiastic and creative combined with strong interpersonal and analytical skills. 

Approach

In the School of Management, students pursuing a major in Marketing will develop a comprehensive understanding in the core subjects of Marketing Communications, Consumer Behavior, Marketing Research, and Marketing Management. In addition to core subjects, students are required to take six credit hours in marketing elective subjects such as International Marketing, Retail and Distribution Management, Personal Selling and Sales Management, and special topics in marketing. These courses will provide students with the opportunity to interact and engage with professors who have academic as well as, hands-on, practical knowledge in the field of marketing. 

Marketing majors in the School of Management engage in learning that involves participating in realistic marketing projects that require:

• Development of marketing strategies
• Designing, conducting and analyzing marketing research
• Developing and presenting marketing plans and recommendations
• Team collaboration and analysis of case studies

Projects which students develop can be placed in a student’s portfolio to show potential employers in interviews. 

Highlights

About one third (1/3) of Americans are employed in marketing-related positions. 

The Bureau of Labor Statistics reports that employment of advertising, marketing, promotions, public relations and sales managers is expected to grow faster than the average occupation through 2012.

Beginning salaries in marketing usually rank only slightly below those in engineering and chemistry, but are equal to or exceed starting salaries in the fields of economics, finance, accounting, general business and liberal arts.

Marketing careers in non-profit organizations, higher education, libraries and hospitals continue to grow as these organizations realize the importance of marketing.

Careers in Marketing

Although marketing majors associate careers in marketing with careers in sales and advertising, the field of marketing provides a broader range of career opportunities than most disciplines.  Careers which marketing majors can pursue are:

• Brand and Product Management
• Industrial Marketing
• New Product Planning and Development
• International Marketing
• Promotion Management
• Logistics Management
• Marketing Research
• Merchandising Management
• Marketing Communications
• Purchasing
• Advertising
• Database Marketing
• Retailing Management
• Direct Marketing
• Personal Selling and Sales Management
• Marketing Science and Systems Analysis
• Services Marketing
• Internet Marketing
• Public Relations
• Consumer Affairs

Faculty

The Marketing faculty consist of a diverse group of PhD qualified Professors with strong academic backgrounds, and Executive Professors who have professional experience in marketing. The combination of academic and experienced faculty provides students with a well-rounded base of knowledge in the discipline of marketing.  Our marketing professors continue to engage in research and provide consulting services to local and national companies in an effort to maintain and create new relationships with the marketing community.

Employers who have hired recent graduates of this program include:

• Target, Inc. – Minneapolis, MN
• Abercrombie and Fitch – Columbus, OH
• Nationwide Insurance – Columbus, OH
• Huntington Bank – Columbus, OH
• Ohio State University – Columbus, OH

Marketing Degree checklist (PDF)

4-year Sample Schedule for the Marketing major:

This schedule contains typical course progression for Marketing majors.  Course titles are followed by corresponding credit hours.  All courses are subject to availability.

Courses with a (*) are General Education goals which all students must meet.