What should I say to employers?
When you get your 5 minutes with the recruiter, and they say “Tell me a little bit about yourself,” you need to be ready with your own sales pitch.
A sales pitch is a short speech. It’s a “sound bite” that allows you to tell the recruiters about yourself, your skills and experience. Keep your sales pitch to around 15-30 seconds long. Here’s a simple four-step plan:
- Give your name: Hi, I'm John Doe.
- Mention your school and your major, your intended profession and/or the position you’re looking for. I'm a junior at Capital University majoring in Marketing and Management. I'm interested in summer internship opportunities at your company.
- Briefly state your experience, skills, and accomplishments. Explain how they benefitted a previous employer or organization and how they’ll benefit the employer at the fair. I have picked up some skills in the area of web design, online marketing, and business development through my part-time jobs and my position as recruitment chair in Alpha Sigma Phi fraternity and I'd like to further develop those skills with a marketing department like your company has.
- Offer your unique selling point: What sets you apart from the competition? What makes you special? Last summer I worked at my dad's landscaping business where I set up a website for him and started an online store and blog. It has increased his sales by 25 percent in the first three months. I see that you're recruiting for an online marketing intern. Can you tell me more about it?
They immediately ask for your resume and engage you in conversation.
If they start asking you questions, these are some likely topics for you to plan on addressing:
-Why are you interested in the position?
-Tell me about your related experience or coursework.
-Tell me about yourself. (Include past experience, organizations you are involved in, major, or other things that show your credibility as a candidate.)
-What do you want to do? Why? (Talk about your interests in the context of positions they have posted.)
-Tell me about your experience/involvement on and off campus. (Again, relate to the position if possible.)
They wait for you to say more (and may or may not ask for your resume).
You should tell them why you are interested, and summarize your qualifications for the position.
-Ask questions about the position and/or the organization that you would like answered before you apply.
-If it’s not already obvious, ask about the application process.
They say “We’re not collecting resumes. You should apply online.”
Say “Thank you, I will.” Make sure that you have the correct application website.
Then ask questions about the position and/or the organization (same as above).
If the representative doesn’t know enough to answer questions about the position, ask questions about their role:
-What is your role at [organization]?
-How did you get started at [organization]?
-What’s your favorite thing about working at [organization]?
-What sets an entry-level candidate apart for your organization? What qualities do you generally look for?
» Here’s more information that might help you prepare to speak to employers at CareerFest.