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‘We’re from Capital’ Wins Platinum Award
“We’re from Capital: Our Story, Created and Told By Us,” has won top honors — two platinum awards — in the 2017 MarCom Awards. The video, created and launched in spring 2017 for the inauguration of Capital University President Beth Paul, won platinum awards in the categories of Social Video and Original Music. The magic behind the video’s creative concept and execution is it was created by Capital students, alumni, faculty and partners who employ Capital interns and alumni, like Fahlgren Mortine.
“By using our own CapFam talent to produce award-winning work, we demonstrate the powerful learning, creativity and relevance of the Capital education with uncommon authenticity,” said Tina Guegold, vice president for Integrated Marketing Communications at Capital. “That is why the video resonates with our audiences and has performed so well organically on social media.”
Watch the video here: Through organic posts alone, the video has reached nearly 34,000 people, with more than 15,000 views, 198 shares and hundreds of positive post engagements. MarCom Awards is an international competition that honors excellence in marketing and communication, and recognizes the creativity, hard work and generosity of industry professionals. Administered by the Association of Marketing and Communication Professionals (AMCP), about 6,000 print and digital entries are submitted annually from dozens of countries. Designed by creatives for creatives, the competition prides itself on a reputation for accuracy, fairness and credibility. Judges are senior-level, experienced industry professionals selected based on experience and availability for the two months of full-time work to judge the thousands of entries.
Capital University is a private four-year undergraduate institution and graduate school located in the capital city of Columbus, Ohio. We transform lives through higher education, and our purpose is purpose. Through an immersive, high-impact and convergent approach to teaching and learning, we find, feed and refine the role each of us was born for — no matter who we are. We invest in each other’s lives for decades, not semesters. It’s one reason we say, “I’m from Capital,” not “I went to Capital.” We call that the #CapFam phenomenon.We have a powerful story to tell, and we think the best storytellers are from Capital — the alumni, students, faculty, employers and community partners who bring our story to life every day when they live, learn and lead with purpose. This is Capital’s story, created and told by us.Music: Created and performed by Columbus-based band, Kid Runner, which was born out of Capital’s Conservatory of Music. Kurt Keaner, Fran Litterski and Scott Griffin are 2011 Capital graduates.Voice over talent: Jenna Jaworski, a junior majoring in music technology, with a digital media minor, from Norwalk, Ohio. Recorded in Studio F, located in Capital’s Convergent Media Center, by Andy Salend, sophomore, a music technology major from Boston, and Mike Molaskey, first-year, music technology major from New Brehman, Ohio, with help from Neal Schmitt and Chad Loughrige, music technology professors. Betsy Pike ’04, communication professor, and Dan Stemen ’16 helped us helped find the right voice for this project. Production: Fahlgren Mortine, an award-winning integrated marketing and communications agency known for attracting top talent, including many Capital graduates and interns.