Lynn Dailey | Capital University, Columbus Ohio


  • Lynn Dailey, Ph.D.

    Full Professor, Moor Endowed Chair of Business and Economics

    Lynn Dailey

    Troutman Hall

    (614) 236-6994

    • Biography

      Dr. Lynn Dailey is a full professor and the Moor Endowed Chair in Business and Economics at Capital University. For the past 20 years, she has been engaged in business consulting and training for national clients, including Frigidaire Appliances, EXPRESS, Grange Insurance, OCLC, and Fortune Brands; several not-for-profits, including Edison Welding Institute and Deaf Initiatives; the government, including the Ohio Department of Development and the Ohio Bureau of Disability Determination; as well as many small businesses.

      She is an expert in strategic planning, business plans, business skills training, marketing plans, marketing strategy, focus groups, and customer behavior.

      Dr. Dailey has mentored student-centered experiential learning projects with over 80 central Ohio businesses and organizations, including the following:

      American Heart Association
      COSI - Center of Science and Industry
      Ohio Department of Natural Resources
      Standing Stone Bank
      Bexley Chamber of Commerce
      Army ROTC
      Columbus Metropolitan Library
      COOHIO - Coalition on Homeless & Housing
      Drexel Theatres
      Association of Electrical Contractors
      Snow Trails
      NorthStar Golf
      Spinelli's Deli
      Bexley Natural Market
      Rambling House Soda

    • Publications

      Dailey, Lynn and M. Ali Ülkü (2018), “Retailers Beware: On Denied Product Returns and Consumer Behavior” Journal of Business Research, July, (86), pp. 202-209. 

      Dailey, Lynn C. (2017), “Restrictive Product Return Policies: Understanding the Impact of Consumers' Expectation of Control on Consumer Reactance and Reactance-related Outcomes,” Winter American Marketing Association Conference Proceedings.

      Dailey, Lynn C. (2015), “How and Why Restricting Product Returns and Varying Product Return Policies Impact Consumers,” Advances in Consumer Research Proceedings, 43, 783. 

      Dailey, Lynn (2014), “Using Psychological Reactance to Understand Product Return Policies' Potential Influence On Consumers,” International Academy of Business and EconomicsProceedings, 14(3), 6.

      Dailey, Lynn C. (2013), “Influencing Consumers through Restrictive Web Navigation: An Empirical Test,” International Journal of Consumer Research 2(1), 84-104.

      Ülkü, M. Ali, Lynn C. Dailey, and H. Müge Yayla-Küllü (2013), “Serving Fraudulent Consumers? The Impact of Return Policies on Retailer’s Profitability,” Service Science, 5 (4), 296–309.

      Dailey, Lynn and Mark Matson (2013), “Insider Trading: Internal Experts: An Effective, Affordable Way to Improve Operations,” HR Magazine, 58 (2), 72-73.

      Dailey, Lynn (2013), “Using Client Based Projects (CBPs) in MBA Marketing Programs to Bridge the Gap between Theory and Practice,” Association of Marketing Theory and Practice Proceedings, March 2013.

      Dailey, Lynn and M. Ali Ülkü (2012), “Understanding the Impact of Product Return Policies on Consumers,” Best Paper in Track Award, Natarajan, V. and M. Natarajarathinam eds. Proceedings of the Association of Collegiate Marketing Educators.

      Ülkü, M. Ali and Lynn Dailey (2011), “Know Thy Consumer: A New Model to Explore the Impact of Fraudulent Returns on Retailer's Return Policy,” Summer American Marketing Association’s Winter Educators’ Conference Proceedings.

      Dailey, Lynn (2011), “Marketing Part-Time MBA Programs: Understanding the Need for and Dimensions of Flexibility,” Journal of Marketing Development and Competitiveness, 5(2), 122-129.

      Dailey, Lynn (2010), “Using Live Marketing Projects to Make Connections that Benefit Students, Local Organizations and University Reputation,” B. A. Vander Schee, ed., Marketing Management Association Fall Educators’ Proceedings.

      Dailey, Lynn (2010), “Marketing Part-Time MBA Programs: Understanding the Need for and Dimensions of Flexibility” - Specifically MBA Education,” Association of Marketing Theory and Practice Proceedings.

      Dailey, Lynn and MBA student authors (2006), Understanding MBA Consumer Needs and the Development of Marketing Strategy,” Journal of Marketing for Higher Education, Volume 16, Issue1, pp. 143-158. 


    • Teaches

      MBA Marketing Management
      MBA Consumer Behavior & Focus Groups
      MBA Marketing Consulting
      Consumer Behavior and Strategy

    • Degrees

      Ph.D. Business Administration, University of Kentucky

      Master of Business Administration, Ohio University

      Bachelor of Science Business Economics, The Ohio State University