Skip to nav Skip to content

May 28, 2024

By Mary Kate Bunstine ’24

An Immersive Experience at Flying Horse Farms

“Behind every nonprofit is a community of champions that bring the mission to life.” 

For the campers and staff at Flying Horse Farms, a medical specialty camp that provides no-cost experiences to children with serious illnesses, that community of champions includes Capital University. 
This semester, Capital students in PR494, a client-based public relations immersion class, are excited to collaborate with Fahlgren Mortine, a nationally recognized integrated communications firm, to develop an engaging social media strategy that will increase donors, volunteers, and campers for Flying Horse Farms.

The professor teaching the class, Lois Foreman-Wernet, Ph.D., called it “a joy” to have worked with the professionals at Fahlgren Mortine since the course began six years ago. “We have taken on a variety of non-profit organizations as clients, focused on a range of projects to help them with current challenges, and won two public relations awards in the process.

“It is always a terrific experience for the students, giving them not only real-world experience but also plugging them into one of the top agencies in the field,” Foreman-Wernet said. “It really is a unique opportunity that only Capital provides.” 

“It is always a terrific experience for the students, giving them not only real-world experience but also plugging them into one of the top agencies in the field,” Foreman-Wernet said. “It really is a unique opportunity that only Capital provides.” 

Named for a golden horse weathervane in the children’s book “The Big Red Barn,” Flying Horse Farms, ironically, has no horses, but it does provide transformational opportunities for campers, their families, and supporters. 

Referring to her comment about the Capital students being part of that community of champions, Sara McCain, director of Strategic Communications at FHF, said, “This class’s dedication is creating a road map to ensure more paths can come to camp and more journeys can be changed. 

“Our ‘campbassadors’ embody the magic felt by campers. Whether someone chooses to give of their time and passion as a volunteer, supports through donations, or – like this dynamic group of Capital students – their talent, they are elevating what is possible for every kid we serve,” said McCain. 

Natalie Radaci, a senior account supervisor at Fahlgren Mortine, spoke to the partnership between the agency and the university, saying, “Capital and Fahlgren Mortine have always had strong ties and a mutual admiration for each other. Our president, Marty (Hatfield) McDonald is a proud alumnus. Through this course, we’ve been able to guide students through what it looks like to work at an agency. Students work alongside Fahlgren Mortine employees and clients to craft a real-world project that will greatly impact the client’s business.” 

Josie Nichols, '24 is grateful for the experience with both the agency and Flying Horse Farms. 

“Being able to partner and work closely with Fahlgren Mortine this semester has helped me to develop not only as a student but as a professional,” she said. “Building a social media strategy for Flying Horse Farms has allowed me to grow and expand upon my communication skills and share my ideas with members of this team.”

 

In partnering with Fahlgren Mortine, Carrie Wyman ’24 and Damian Loya-Magallanes ’24 get real-world public relations experience.