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Capital University Takes Gold in CASE V Circle of Excellence Awards
Capital University has been honored with the Gold Award in the Pride of CASE District V Awards for events, marketing and communication for the inauguration of President Beth Paul.The Council for the Advancement and Support of Education (CASE) District V annually recognizes excellence in the district, which includes Illinois, Indiana, Michigan, Minnesota, Ohio and Wisconsin. The Pride of CASE V Awards showcase best practices in alumni relations, fundraising, advancement services, special events and outstanding communications. Experts from all disciplines outside of District V judge the entries.Capital received the Gold Award, the highest honor in the category, for Connecting. With Purpose. The Inauguration of Dr. Elizabeth L. Paul, for Excellence in Special Events, Invitations and Collateral Materials. The award recognizes a creative and innovative use of invitations and other materials used for special events. “In addition to celebrating this time-honored tradition of the academy, President Paul’s inauguration ceremony and the messaging and collateral that supported it, were designed to unite, connect and shout from the rooftops Capital’s mission, compelling purpose and the importance of place to the purpose-readying education it delivers,” said Jennifer Patterson, vice president for University Advancement, who co-chaired the Inauguration Planning Committee with Nona McGuire, executive assistant to the president.Capital leveraged the inauguration of President Paul as a launch pad for messaging that articulated the emerging vision of its new leader and the evolving brand position and story to build buzz and strengthen reputation among target audiences, reinforcing the upward trajectory Capital is enjoying. Specifically, the goals were to:
Materials and evidence supporting the accomplishment of these goals included:
Silver, Bronze and Honorable Mention awards in the category went to Ivy Tech Community College, Illinois State University and Kalamazoo College, respectively.