Capital University Takes Gold in CASE V Circle of Excellence Awards | Capital University, Columbus Ohio


    • Capital University Takes Gold in CASE V Circle of Excellence Awards

      CASE Awards

      Capital University has been honored with the Gold Award in the Pride of CASE District V Awards for events, marketing and communication for the inauguration of President Beth Paul.

      The Council for the Advancement and Support of Education (CASE) District V annually recognizes excellence in the district, which includes Illinois, Indiana, Michigan, Minnesota, Ohio and Wisconsin. The Pride of CASE V Awards showcase best practices in alumni relations, fundraising, advancement services, special events and outstanding communications. Experts from all disciplines outside of District V judge the entries.

      Capital received the Gold Award, the highest honor in the category, for Connecting. With Purpose. The Inauguration of Dr. Elizabeth L. Paul, for Excellence in Special Events, Invitations and Collateral Materials. The award recognizes a creative and innovative use of invitations and other materials used for special events.

      “In addition to celebrating this time-honored tradition of the academy, President Paul’s inauguration ceremony and the messaging and collateral that supported it, were designed to unite, connect and shout from the rooftops Capital’s mission, compelling purpose and the importance of place to the purpose-readying education it delivers,” said Jennifer Patterson, vice president for University Advancement, who co-chaired the Inauguration Planning Committee with Nona McGuire, executive assistant to the president.

      Capital leveraged the inauguration of President Paul as a launch pad for messaging that articulated the emerging vision of its new leader and the evolving brand position and story to build buzz and strengthen reputation among target audiences, reinforcing the upward trajectory Capital is enjoying. Specifically, the goals were to:

      • Introduce messaging that leverages purpose as a brand asset, connects Capital to Columbus and captures the authentic dynamism of Beth Paul
      • Build more buzz, visibility and awareness among target audiences
      • Drive participation in Inaugural Week events
      • Drive engagement with Capital

      Materials and evidence supporting the accomplishment of these goals included:

      • A Capital Gain, an introductory mailer and Save-the-Date that introduced Paul to Columbus area CEOs, higher education leaders and elected officials. 
      • Inauguration invitation, a modern take on the traditional formal invitation. The invitations are designed to illustrate the vision that Capital is connected to and reflective of the communities it touches. The buildings depicted in the three nested pieces show Capital University’s Campus, landmark buildings outside of Bexley, and thirdly, the Columbus skyline—further reinforcing her vision for the University’s engagement with the community. 
      • University banners, a series of light pole banners the enveloped the Bexley and downtown/Law School campuses with the same visual identity and messaging about Capital’s compelling purpose, its connection to place, and its inclusive community.
      • Inauguration program, which extended the visual identity established and built on the messaging by introducing an evolved description of Capital University that incorporates the Connecting. With Purpose. messaging theme, positioning Capital in a new way.
      • Inauguration Video: Punctuating President Paul’s inaugural address, we introduced the video, We’re from Capital: Our Story Created and Told By Us, which recently won two top-level awards in music and social media categories in the international MarCom Association awards. 
      • Metrics included:
        - Event attendance (2,000);
        - Earned media placements in The Columbus Dispatch, Columbus Business First,ThisWeek News, WBNS 10TV, Sunny95/Perspective, Columbus Underground, Columbus Navigator and Columbus CEO;
        - Video views of We’re from Capital (33,443 people reached; 13,139 video views; 1,040 reactions, comments and shares; YouTube: 1,391 views; LinkedIn: organic reach: 12,011; 51 clicks; 69 social actions);
        - Ceremony livestream views (total unique viewers: 233; total views: 353; peak live concurrent: 70; and
        - Facebook live views (views: 2,810; reactions, comments and shares: 200; people reached: 10,462). 

      Silver, Bronze and Honorable Mention awards in the category went to Ivy Tech Community College, Illinois State University and Kalamazoo College, respectively.