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Majors

Marketing

  • In this section..

    • Majors in Business include: Accounting • Financial Economics • Business Management • Marketing  

      You may be familiar with the four P’s of marketing. But at Capital, you’ll get a fifth P — practice.


      You’re an influencer. You instinctively know which product or service is going to be a must-have among your circle of friends. And you’re a savvy consumer who understands the biggest brands, like Coke, GE, Disney and Google, don’t just sell products. They sell experiences that build emotional bonds with their consumers. Happiness. Innovation. Magic that makes the fairytale real. Now you want to develop your instinct and savvy into real knowledge and experience so you can turn it into a rewarding career that connects products and services with the consumers who want or need them. Capital’s marketing major is where you belong.

      Great brands are built by brilliant marketers who know how to research and analyze consumer behavior and market trends, and then develop strategies that will give their product or service a competitive advantage. Capital has a long and proven track record of preparing students for successful careers in marketing.


       What you’ll learn  

      Marketing careers in non-profit organizations, higher education, libraries and hospitals continue to grow as these organizations realize the importance of marketing.


      You’ll start out like all Capital students do — with a foundational education infused with critical thinking and problem solving through broad-based learning in our liberal arts core. Capital’s liberal learning approach produces well-rounded, educated citizens and professionals who are adaptable, ethical, culturally aware and able to communicate clearly in any environment.

      As your path focuses more on your marketing major, you’ll learn about the four P’s of marketing — product, price, place and promotion. But the Capital experience adds more value — a fifth “P” to your experience. You’ll get to Practice. Our program starts with a strong business foundation in consumer and market analysis; product, price, place and promotion strategies; and measuring cost, success and return on investment. You’ll learn how to create value for the consumer and profitability for your organization. As you complete your coursework, you’ll get extensive practical experience through a robust (and required) internship program and class projects with real clients. You’ll learn to:

      • Analyze businesses and markets
      • Develop marketing strategies
      • Design, conduct and analyze marketing research
      • Develop and present marketing plans and recommendations
      • Work with a team and analyze case studies 

      Capital’s Columbus home happens to be the headquarters of major corporations, businesses large and small, non-profit organizations and social-enterprise start-ups — several of which are run by our alumni — eager to work with our marketing students and professors. When you graduate, you’ll have a portfolio that shows your experience and proves you’re ready to start contributing to your employer’s success from day one.


       Where you’ll go  

      Beginning salaries in marketing usually rank only slightly below those in engineering and chemistry, but are equal to or exceed starting salaries in the fields of economics, finance, accounting, general business and liberal arts.


      The job market welcomes graduates who add value to their organization, especially when they can demonstrate both knowledge and experience in a broad range of industries and organizations. The demand for college graduates with marketing degrees is growing at a rate faster than average for most careers. This is especially in Columbus, the 15th largest city in the nation and home to major corporations, nonprofit institutions and agencies, and small businesses — many of them just a few miles down the road from campus. But whether you plan to stay in Ohio or move across the country, you will find organizations in need of trained marketing professionals—pros who can help them navigate today’s increasingly competitive landscape. With a Capital degree, your future awaits. Here are some of the companies that employ our marketing graduates:

      • Target, Inc. – Minneapolis, MN
      • Abercrombie and Fitch – Columbus, OH
      • Nationwide Insurance – Columbus, OH
      • Huntington Bank – Columbus, OH
      • Ohio State University – Columbus, OH

      These are some of the career paths you might choose:

      • Brand and Product Management
      • Industrial Marketing
      • New Product Planning and Development
      • International Marketing
      • Promotion Management
      • Logistics Management
      • Marketing Research
      • Merchandising Management
      • Marketing Communications
      • Purchasing
      • Advertising
      • Database Marketing
      • Retailing Management
      • Direct Marketing
      • Personal Selling and Sales Management
      • Marketing Science and Systems Analysis
      • Services Marketing
      • Internet Marketing
      • Public Relations
      • Consumer Affairs
    • Barbara B. Barresi, Ph.D.

      Instructor in Business
      Business
      Troutman Hall Capital University Main Campus
      614-236-7107
      bbarresi@capital.edu


      Donald Howard, Ph.D.

      Professor
      Business
      Troutman Hall 221
      614-236-6134
      dhoward@capital.edu


      Elene P. Kent, Ph.D.

      Professor and Department Chair
      Business
      Troutman Hall 103 Troutman Hall
      614-236-6749
      ekent@capital.edu


      Jan Squires, DBA

      Executive Professor
      Business
      Troutman Hall 220
      614-236-6984
      jsquires2@capital.edu


      Keirsten Moore, Ph.D.

      Associate Professor
      Business
      Troutman Hall 209
      614-236-6579
      kmoore@capital.edu


      Lynn Dailey, Ph.D.

      Full Professor, Moor Endowed Chair of Business and Economics
      Business
      Troutman Hall 219
      (614) 236-6994
      ldailey@capital.edu


      Saurav Roychoudhury, Ph.D.

      Associate Professor of Business
      Business
      Troutman Hall 227
      (614) 236-7230
      sroychou@capital.edu


      Sharon Peck, Ph.D.

      Associate Professor
      Business
      Troutman Hall 211
      614-236-6534
      speck@capital.edu


      Ward Hill

      Executive Professor, Harold Squire Chair in Entrepreneurship
      Business
      Troutman Hall  224
      614-236-6398
      whill@capital.edu


    • Capital’s Marketing professors have the perfect combination of impressive academic credentials (doctoral degrees) and executive experience. This gives students the perfect blend of a deep and well-rounded knowledge base, and experience, in the discipline of marketing. Our marketing professors continue to engage in research and provide consulting services to local and national companies in an effort to maintain and create new relationships with the marketing community.
    • Partner in Purpose: Joe DeLoss

      Joe DeLoss and President Paul - 02

      Preparing change-makers who lead at the intersection of social conscience and entrepreneurship. On Purpose. 

      DeLoss HeadshotIn just two years, Joe DeLoss has become one of the most talked-about social-cause entrepreneurs in Columbus. And he did it by selling really, really good Nashville-style fried Chicken.

      Joe is founder of Hot Chicken Takeover, a shop and food truck that’s a favorite of hungry downtown Columbus lunch crowds thanks to a delicious product — and a business model that provides good paying jobs for men and women who badly needed supportive employment.  


      "I believe HR is the single most efficient tool we have to tackle the cycle of poverty."


      - Joe DeLoss


      "I love Joe’s story because it perfectly demonstrates the confluence of big ideas we teach,” says President Paul. “Entrepreneurial innovation, idea generation, business acumen and market-based strategies, combined with concepts traditionally championed by social change leaders. In Joe’s case, he found a way to generate financial profit and build community capacity simultaneously."

      Joe was always active on campus and socially conscious. He worked in the Admission Office as a student ambassador, and he spent a good amount of his time participating in service activities with classmates. Today, he is leading change, creating employment opportunities for a specific population that needed a hand. That’s what Capital is all about: Preparing educated citizens and principled leaders who will serve and strengthen future communities near and far. 

        

       

       

       

    • Statements of Intended Student Learning Outcomes

      Faculty members in Capital’s business program are committed to the belief that the best preparation for a career in business is obtained by combining extensive study in the liberal arts with a major emphasizing the development of quantitative, analytical and human relations skills. In addition to attaining the general education goals of the University, the faculty has established the following learning outcome goals for our business majors:

      Functional Competence:
      • Demonstrate an appropriate level of knowledge and the ability to use concepts and tools from the major areas of business.
      Analytical and Conceptual Skills:
      • Critically analyze, synthesize and evaluate information to create practical, actionable alternatives in a dynamic and ambiguous business (and broader) context.
      Communication Competence:
      • Demonstrate effective oral and written communication skills for both formal and informal communication.
      Adaptability and Self-Awareness:
      • Demonstrate an awareness of the global business environment and the ability to respond to, understand and adapt to a diverse range of cultures, interpersonal styles, perceptions, and world views when interacting with others.
      • Demonstrate the ability to adopt the appropriate role on a team.
      • Demonstrate personal awareness and growth.
      Ethical Reasoning:
      • Identify ethical issues and apply a value-based reasoning system to ethical questions in business relationships.