Marketing
Marketing students will engage in a comprehensive marketing curriculum – marketing research, analysis, & strategy; promotional planning and creative; digital marketing & certifications; and sales training – that will prepare them for today’s job market. Through our CapCatalyst Live-Client Consulting, Internships, and Marketing Mentoring Programs, students will gain critical marketing experience and build their professional network. Capital Marketing students will graduate with a portfolio of work to share with prospective employers to demonstrate their ability to immediately add value. There is strong demand for marketing graduates across the country, especially in Columbus, the 15th largest city in the nation and home to major corporations, nonprofit institutions, and small businesses - many just a few miles from campus.
What can you do with a degree in this academic area?
- Brand and Product Management
- Marketing Communications: Advertising, Public Relations, etc.
- Digital Marketing
- Customer Experience: Research/Insights
- New Product Planning and Development
- Sales and Sales Management
- Pricing Research and Analysis
- Distribution/Logistics Management
- Retail Marketing
Rising City for Startups
Fortune 1,000 Companies in Columbus
Faculty Advising from Start to Finish
Explore This Program
Our marketing majors have many experiential opportunities to build their resumes and network with the local business community.
- Every marketing major takes two Signature Marketing Courses: Consumer Research, Behavior, & Consulting and Promotional Planning, Metrics, & Consulting. In these CapCatalyst Live-Client Consulting courses, students create marketing deliverables and present them to business managers – as they would in the real world.
- Every marketing student also takes two applied marketing courses where students learn and apply the skills employers value. In Digital Marketing, students earn certificates in Google Analytics and HubSpot. In Professional Sales & CRM, they learn the skills needed to compete with Capital’s team at national sales competitions.
- Every marketing student participates in at least one marketing internship for credit, allowing them to experience first-hand what it is like to engage in marketing in a professional setting.
- High-performing marketing students have the ability to compete for a position in our CapCatalyst Internship Program and participate in our CapCatalyst Marketing Mentoring Program to gain experience and build their network.
Our philosophy for the Marketing Major is grounded in giving students the knowledge and experiences necessary to secure careers in marketing. During their time at Capital, students learn both the hard and soft skills needed to excel, including developing and giving professional presentations, working effectively on a team, writing professional reports, creating marketing and promotional recommendations and plans, executing digital marketing, persuasively selling, and conducting qualitative and quantitative research.
Capital’s School of Management and Leadership (SOML) is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Founded in 1988, the ACBSP is a global business education accrediting body and ignites a standard of excellence with an accreditation process based on Baldrige Education Criteria for Performance Excellence. By evaluating aspects of leadership, strategic planning, relationships with stakeholders, quality of academic programs, faculty credentials, and educational support, ACBSP assesses whether or not business programs offer a rigorous educational experience and commitment to continuous quality improvement.
Sample Classes
- Consumer Research, Strategy, & Consulting
- Promotional Planning, Metrics, & Consulting
- Digital Marketing
- Professional Sales & CRM
- Marketing Strategy & Management
- Marketing Internship
CapCatalyst
Through Capital’s CapCatalyst program, our Marketing majors gain the credible experience and professional networks necessary to excel in today’s dynamic marketing landscape.
The CapCatalyst Marketing Internship Program connects Capital students to the local business community. Capital is proud to offer four paid marketing internships annually to Capital marketing students. Students are paid to work in digital and social media marketing at Nationwide Children's Hospital for up to 100 hours in the fall or spring semester. Students gain credible marketing experience with a well-respected organization to help build their resumes, marketing portfolios, and professional expertise. These internships are made possible through the generous support of the George H. Moor Endowment at Capital University.
The CapCatalyst Live-Client Marketing Consulting Projects allow students to apply what they are learning in class to real businesses. Every marketing major and minor takes two courses: BUS 333 Consumer Research, Strategy, & Consulting and BUS 335 Promotional Planning, Metrics & Consulting. In these courses, students complete consulting projects for live business clients: conducting focus group and survey research, developing targeted marketing recommendations, and creating promotional plans. Students can include these projects on their resumes and portfolios to help secure internships and full-time positions.
The CapCatalyst Marketing Mentor Program connects Capital marketing students with marketing professionals in the Central Ohio region. Qualifying students are paired with Capital marketing alumni who serve as mentors. Students may receive personalized guidance on resume development, interview techniques, career path mapping, and other professional development opportunities. Through these partnerships, students build the professional networks and industry insights necessary to launch successful careers, with mentors from organizations including Victoria's Secret, Nationwide Children's Hospital, and Express.
Student Stories
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