Marketing

Every Capital marketing major will connect with the Central Ohio marketing business community and gain relevant marketing experience that will help build a competitive student resume. High performing marketing students will be able to compete for Capital’s exclusive Moor Consultants Internship Program. Each year, 10 to 12 students will be placed in paid internships with local non-profits including Nationwide Children’s Hospital, American Heart Association, United Way, American Red Cross, and Big Brothers Big Sisters. This experience helps students build their resumes and network with the local business community.

Capital University requires all Marketing students to become trained in digital marketing: Google Analytics, customer relationship management (CRM) software, social media marketing, etc. In fact, Capital requires eight hours of work in digital marketing and sales technologies because we know employers’ value this knowledge. During their time at Capital, students are challenged to achieve the following skills: develop and give professional presentations, write professional reports, create a marketing plan, and conduct both qualitative and quantitative research.

Capital’s School of Management and Leadership (SOML) is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Founded in 1988, the ACBSP is a global business education accrediting body and ignites a standard of excellence with an accreditation process based on Baldrige Education Criteria for Performance Excellence. By evaluating aspects of leadership, strategic planning, relationships with stakeholders, quality of academic programs, faculty credentials, and educational support, ACBSP assesses whether or not business programs offer a rigorous educational experience and commitment to continuous quality improvement.