Majors and Minors /
Public Relations revolves around the management of organizational relationships. It includes research and planning as well as the implementation of social media campaigns, special events, publicity, advertising, newsletters, and other communication activities.
Our program provides plenty of opportunities to apply what you’re learning in the classroom through projects, immersion courses, and internships. We also host a student chapter of the Public Relations Student Society of America (PRSSA), which meets frequently to learn from and network with public relations professionals, plan chapter activities, and help local businesses and organizations solve public relations problems.
As a public relations major, you will have the opportunity to gain the knowledge and skills necessary to prepare for a career in a dynamic, broad-based field. The backbone of our program is five basic public relations courses:
In today’s digital media world, we also ensure that our students have experience in several related areas, such as news writing, video production, and graphic design.
Finally, in keeping with Capital’s liberal learning approach, we require our students to augment their public relations major with an academic minor in another area of interest. This might include a minor like business management for those interested in the corporate world or biology for those who want to work in healthcare; but many of our students just select minors in academic areas they enjoy, such as psychology, English, history, communication, or music. We believe the breadth of study – whatever the minor – helps to make a more effective professional communicator.
Check out our full curriculum here.
Capital uses high-impact practices like internships, immersion courses, pre-professional activities, and capstone projects proven to optimize student learning. Here are just a few of the recent courses and activities in which our students have engaged to apply what they’re learning:
Our Zombie Apocalypse allowed students across a range of majors, including public relations, to get realistic experience dealing with a crisis situation.
An event-planning course worked with a community organization to put on a formal dance event for adults with intellectual and developmental disabilities. Our public relations client-based immersion class partnered with award-winning integrated marketing and communications firm Fahlgren Mortine to take on the issue of youth experiencing homelessness by working with the Community Shelter Board.
Here are just a few examples of what our graduates are doing now:
Seventeen students in Dr. Lois Foreman-Wernet’s Public Relations 494 immersion class were part of a client-based partnership that helped create awareness surrounding youth homelessness in Central Ohio. The collaboration paired Capital students with Fahlgren Mortine, Ohio’s largest PR and creative communications company, and the Community Shelter Board, a leading nonprofit whose mission is to ensure everyone has a place to call home by bringing together 16 agencies across Columbus and Franklin County....
The brain-craving zombie virus attacked all, turning everyone in its path into white-faced, bloodied and lethargic walking dead. Their Zombie Lives Matter movement brought new meaning to the word “tragedy.”But thanks to Dr. Steve Clymer, chemistry wizard extraordinaire, and a lemonade anti-virus potion, the zombie outbreak was cured and the Capital campus was made safe again....
semester’s PR Programs and Campaigns course, students formed groups and were
tasked with the challenge of developing a campaign to launch on campus that
advocates for one of Capital’s organizations. The student group consisting of
Marygrace Chylinski, Sarah Tilton, Kari Hogan, Erin Willford and Eddie Carroll
decided to base their campaign on the promotion of the Public Safety
department. The primary focus of their campaign revolves around their
promotional video, titled “Full Safety”, which is a parody of the Full House
theme song and demonstrates a multitude of Public Safety’s resources and
services in a fun way. ...
planning course (PR 365) is now about to take a deep dive into community
engagement with a formal dance. Through a collaborative partnership with
Franklin County Recreation, Dr. Lois Foreman-Wernet's class has been working
the entire semester to facilitate a showcase event for adults with intellectual
and developmental disabilities in the greater Columbus, Ohio, area. ...
Power of Purple Brightened 2017 Central Ohio PRSA Awards
Capital University co-sponsored the 2017 Central Ohio PRSA PRism Awards, held last week at the Columbus Athenaeum, and the Power of Purple turned out in full force. Capital alumnus Kevin Terry Smith, of Leadership Columbus, received the Ris...
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